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A leading gig-economy company needed to educate elected officials about how policy proposals would harm local citizens and small businesses. RXN delivered strategy, expert insights, and authentic voices that changed the debate.
Target: Local Policy Makers & Media
Challenge: A leading gig-economy company needed to educate local officials on the impact of policies that would harm the viability of their business.
Solution: RXN partnered with the company’s government affairs and communications leaders to develop tactical programs that combined strategy, messaging, and policy analysis with grassroots recruitment of advocates, research-driven thought leadership, and expert validation from trusted voices.
Result: A multi-faceted campaign spanning several proposed legislative initiatives and regulations. The partnership also provided a model for how to build advocate communities and rapid response capabilities that could scale to multiple markets.
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